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CRM Manager

Country : Hungary Hungary

Town : Budapest

Category : Sales

Contract type : Permanent

Availability : Full time

Job description

CRM MANAGER THE ROLE Partners with brands, online and DCM teams both locally and regionally to define, implement and execute the CRM brand consumer journey (including loyalty programs where applicable), establish key KPIs to measure success, drive best-in-class analysis and sharing across all brands. Drives the implementation of the full omnichannel CRM strategy in the affiliate, delivering regular KPI's and ways of improving these KPI's across the full affiliate KEY RESPONSIBILITIES Partners with brands, online and digital to define the consumer journey and establishes key KPIs to measure success and drive best-in-class analysis Supports the development, increase, refinement (data quality) of the brand consumer database, as well as improving the repeat / retention levels for all brands Analyses omnichannel performance to drive business strategy, profitability, and future campaign investment Gathers and analyses complex datasets across various platforms to provide key insights on consumer preference Acts as key interface between the affiliate brand teams and the regional CRM / CI team to implement Global / Regional CRM / CI strategy in the affiliate Advises commercial team to negotiate sharing of CRM data and insights with retailers Defines metrics to assess success of campaign initiatives across consumer touchpoints Executes new analytics practices that augment consumer behavior knowledge and improve CRM/media targeting ROI Provides ongoing digital data analysis on consumer behavior and engagement through quantitative and qualitative analytical tools Measures and tracks new opt-ins, repeat and retention KPI's, consumer lifetime values for all brands Supports presentation of CRM key findings, insights and recommendations to partners and brand leadership Implements CRM tools and techniques in the affiliate Partners with regional CRM team deploy new CRM tools, trains local teams on CRM tools and techniques and ensures usage Q

Profile

3+ years of relevant experience College or university degree preferred or equivalent experience Beauty, retail, or consumer packaged goods industry experience is a plus Ability to work with all levels of staff and management Ability to work effectively in a dynamic, fast-paced environment Strong verbal and written communication skills, excellent listening and interpersonal skills Proactivity with strong attention to details and follow through on action plans Excellent analytical skills Computer skills including MS Word, Outlook, Excel and PowerPoint Fluent level of English both in written and verbal form
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Fashion Jobs

CRM Manager

ESTÉE LAUDER
| Permanent | Budapest

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